Our Story

Wildroot was born from a shared passion for coffee and a business mindset. With access to the worlds most saught after coffee beans, Steven Betancur began importing the beans to the US market. Partnering with Johnny Chamoun, a fellow business man, they decided to share these exceptional beans to the world. What started as a venture at farmers markets quickly grew into supplying coffee to cafes, retailers, and businesses eager for a direct source of high-quality beans. Both Steven and Johnny are driven, innovative, and deeply committed to building a brand that celebrates heritage, quality, and the entrepreneurial spirit. Together, they are redefining how coffee is sourced, shared, and enjoyed—one cup at a time.